The athleisure brand I have chosen is Lululemon because it’s the one I know best and wear most consistently. Lululemon is meant to be worn as workout clothing, but it has branched out and now makes all kinds of apparel, not just athletic wear. Even though not all the closes they make are for working-out, each garment stays on-brand by having a sporty look or feel. Nowadays people have gotten in the habit of wearing sports clothing in their everyday life and Lululemon is an excellent example of that. Just walking around campus, you can see tones of girls walking around in their Lululemon leggings even if they’re not going to the gym. People love Lululemon because it’s comfortable and still stylish, so it’s a win-win situation.
Benefits to Fashion 